Posted by Sudhanshu Chourey | 0 comments

What Should Be The Right Online Marketing Strategies After The Google Penguin Update?

The Google Penguin update has radically influenced online marketing campaigns. If your website violates any of the points specified in this update, severe penalties can be implemented by Google – compromising your online visibility. In this post we will discuss a few effective web promotional strategies in the post-Penguin update era.google penguin updateImproving the general user experience of people has been a constant endeavor of Google. To this end, it first came up with the Penguin update, during April last year. The update was primarily focused towards reducing all sorts of web spamming and ‘black hat SEO’ strategies. In order to ensure that website promotional strategies do not violate any of the clauses of the Penguin update, and remain as effective as ever, the following ideas should be implemented:

Regularly update your web content – Gone are the days when you could keep the same, stale content on your web pages for months. You need to regularly publish fresh, informative, unique content on the different pages – to keep the visitors intrigued. Ideally, have a separate blog section in your website, which would serve as a veritable knowledge pool. Using video content in a judicious manner is also likely to reap dividends.

Keep a tab on your website analyticsHire an online marketing agency to monitor the analytics. Your search engine rank is likely to fall, if people do not stay on your pages for long (low ‘page-stickiness’ levels). If you find any such unfavourable metrics about your website, find out the cause – and fix it.

Guest blogging is going to help you – In the post-Penguin update era, trying to promote your website through ordinary directory submissions is not effective. Instead, you can build quality back-links, by getting in touch with professional bloggers and publishing specific, informative articles on their blogs. Make sure that the blog(s) on which your articles are being published are related to your line of business. Indiscriminate ‘spamming’ is a strict ‘no-no’.

Avoid anchor texts with exact match keywords – The anchor text of your website should not always contain any of your targeted keywords, in their exact match format. Consult with the executives from an online marketing agency, about how you can introduce other variations of the keywords, to keep the relevance of the anchor text links intact.

Publish press releases regularly – Online press releases written in an interactive manner, can generate an instant buzz about your business. Y Make sure that the name of your website is properly mentioned in the releases. Presence of videos and images in the press releases can also help you capture the attention of viewers.

Do not overlook the value of social media marketing – Being present on social media channels was always a good idea – but it has become practically imperative after the Google Penguin update. Publish such posts and tweets (on Facebook and Twitter respectively), which are likely to generate a large number of natural ‘likes’, ‘shares’ and ‘re-tweets’. You can also expand the reach of your website, by creating a business page on Google Plus. The more ‘+1’s your website content gets – the stronger tour online presence will become!
You should also share pictures and info-graphics through websites like Pinterest and Tumblr – to provide potential buyers a clearer visual representation of your products and business operations.


0 comments:

Posted by Sudhanshu Chourey | 1 comments

One single page website Good or Bad for SEO as per Google Guidelines?

There are many websites which are using one single page to showcase all important areas of their products and services on a single page website using Java Script, CSS and other latest coding standards for designing and developing a single page website. While designing a one page website, the very first question comes in mind that is one page website good for SEO as per Google guidelines?

Well its really an important factor for you to know how much effective your one page website going to be for SEO. Because the normal tendency for doing better SEO is that try to built inner pages to target more keywords on inner page as we can’t target all of keywords on home page only and if we keep this factor in mind than a one page website can be bad for SEO. and we must need to understand whether one single page website better for seo or not.

As a best web designing company we must need to know all these factors in mind, so we can suggest the best solution to our potential clients if they are looking to design and develop a single page website. While doing research on this topic we found a great video elaborating one page website effects on SEO. Check out below video of Matt Cutts Head of Web Spam in an answer of What does Google think of single-page websites?

Well after watching the video, answer seems to be clear that if your one page website have great structure and quality content than Google is going to provide you same priority like Google do provides for multiple page website. In normal terms if your one page website providing the great user experience with easy to navigate structure, ethical use of coding, quality content and proper placement of content on a single page website. Than Google is going to provide you same treatment like Google do for various sub pages website. Still their are other factors in SEO which could affect your one page website while doing SEO promotion and you must need to take care of them.

If you are looking for one page website designing company than contact Web Grow India to design a good single page website with latest standards and we will love to do SEO of your one page website as well.


1 comments:

Posted by Sudhanshu Chourey | 1 comments

Best web design price list in Delhi NCR India for beginners

Web Design Price List

As a beginner business owner, who is establishing the business from scratch and want to design a website in cost effective prices for business online identity. We understand the situation of new business owner that its very tough to invest huge money on website designing for online branding of your newly established business. So if you are looking for a cost effective website designing price list in Delhi NCR then here we are sharing web design price list for static website and dynamic CMS based website, so you can choose the best package according to your requirements and can get start running your business online.

1. Static Web Design Price List

  • 5 Page Static Website + Domain + Hosting = Rs. 7,000/-
  • 12 Page Static Website + Domain + Hosting = Rs. 12,000/-

2. Dynamic (CMS) Web Design Price List

  • 5 Page Dynamic Website with CMS + Domain + Hosting = Rs. 12,000/-
  • 12 Page Dynamic Website with CMS + Domain + Hosting = Rs. 17,000/-

Note: In all packages if number of web pages increases from initial contact then web designing companies can charge up to Rs. 1,000/- per additional page or new business owners can let companies know the number of pages they will require in start of project as well. In that case company will quote you a cost effective price according to number of pages you are looking for in your website and mostly web design companies can offer you a discounted price as well on the bases of number of pages you required in your website.

These are basic price list of quality web designing companies in Delhi NCR which can vary company to company. If you founds these prices good to design a high quality website for your business then you can contact Web Grow India – # 1 Web design company in Delhi NCR. Which offering quality web design services in above quoted prices.

Good Luck and best wishes for your new business.


1 comments: